For founders who build in public
Marketing yourself is
the work that always slips.
Kiln takes it off your plate.
Kiln is an AI content studio that absorbs your notes, documents, and media, learns your voice, and turns your stored knowledge into a steady stream of marketing and community-building material on the cadence you set. It does the writing and posting so you don't have to.
- 4 types
- Sources
- Per channel
- Cadences
- Per cadence
- Approval
- LinkedIn
On the kiln launch
Posted · Mon 9:00am
- LinkedIn
Three lessons from week one
Posted · Tue 9:00am
- Blog
Why review-first publishing wins
Posted · Wed 8:00am
- LinkedIn Ready
Latest changelog highlights
Drafted from 4 sources · 14m ago
- Blog Ready
Notes on RLS-from-day-one tenancy
Drafted from 2 sources · 1h ago
The pipeline
Five surfaces. One pipeline.
The whole product is opinionated about the path from raw source to published post. You set the policy; Kiln runs it.
- 01
Connect sources
Point Kiln at websites, code repos, or upload PDFs and docs. Voice learns from your writing — see the sources guide for the best mix.
Sources guide → - 02
Capture brand voice
Feed in reference writing once. Kiln distills tone, hooks, and recurring themes into a brand profile you can edit.
- 03
Set cadences
Decide what runs when. 4 LinkedIn posts a week, 2 blog drafts, manual on demand. Kiln handles the timing.
- 04
Review drafts
Drafts land in an inbox, each one traceable back to the sources it came from. Edit, regenerate, or send back to queue.
- 05
Publish
Approve once and Kiln posts to LinkedIn. Or copy the draft straight into your blog. Auto-publish stays gated on prior approval.
What's inside
Built for the marketing you keep meaning to do.
And still want to sound like yours.
Sources that match how you work
Websites, code repos, uploaded files, and your Hacker News history today. YouTube transcripts and other social archives next, so spoken-word and existing posts feed Kiln too.
Brand voice profile
Distill tone, hooks, taboo phrases, and pillars from reference writing. Edit it like a doc, and every draft uses it.
Cadence-driven generation
4–5 LinkedIn posts and 2–3 blog drafts a week, or whatever you set. Drafts show up on schedule, ready for review.
Review inbox
Every draft lands here first, traceable back to the sources it came from. Approve, edit, regenerate, or kill.
LinkedIn, X, blog, newsletter
One-click publishing to LinkedIn once approved. X threads ship through a per-tweet copy flow in the review inbox. Blog and newsletter drafts export clean — paste straight into your CMS, Beehiiv, Substack, or wherever you send.
Every draft is traceable
Every draft links back to the topics and sources behind it. Brand profile drifting? Kiln tells you.
Why kiln
You set the policy.
Kiln does the work.
Most generators hand you a wall of drafts and call it a feature. Kiln takes the brief, the voice, and the cadence from you once, then writes and posts on that policy. Where you want a second look, drafts land in your inbox. Where you don't, they ship.
Three rules Kiln won't break
You sign off the policy, not every post.
Auto-publish is gated on prior approval per cadence — you authorise the cadence once, Kiln runs it. New cadences default to review-first.
Every post shows its sources.
Every post links back to the chunks and sources it pulled from. You can audit the line.
Your voice is yours.
The brand profile lives in your workspace, edits like a doc, and is the source of truth for tone. No third-party tuning.
FAQ
The honest answers.
- Who is Kiln for?
- Founders and operators whose marketing always slips because they're the ones doing it. If you have notes, docs, repos, or any writing Kiln can read, you have what it needs to start.
- What sources should I connect?
- Connect at least one source with your writing — a website, uploaded writing, your Hacker News history — so Kiln learns your voice. Add repos, docs, or transcripts to ground topics in what you've built. See the sources guide. Resources
- How does posting work?
- You authorise a cadence once — channel, voice, schedule, source set. From then on Kiln writes and posts on that policy. Where you've opted into auto-publish, posts ship directly; where you haven't, they land in your review inbox for sign-off. New cadences default to review-first, so nothing surprises you on day one.
- What channels does it support?
- LinkedIn for one-click publish. Instagram and Facebook Pages via connected accounts. X threads, blog posts, and newsletters via clean copy-and-paste export — for X you get per-tweet copy buttons in the review inbox; for blog or newsletter, name a manual publisher 'Personal blog' or 'My Beehiiv newsletter' and Kiln formats the draft for you. Direct X API publishing is on the roadmap.
- Where does my data live?
- Your sources and drafts stay in your workspace, scoped to you. Nothing is shared across accounts.
- What does a typical week look like?
- 4–5 LinkedIn posts and 2–3 blog drafts per workspace, written on the schedule you set. Posts ship directly where you've opted into auto-publish; otherwise they wait in your inbox for sign-off. Volume is up to you.
- Is it open source?
- Closed source for now. Kiln runs as a hosted product so you don't have to think about model keys, infra, or upgrades. Opening up parts of it is on the table once the core is stable.
Stop staring at the blank page.
Connect a source, set a cadence, and let Kiln run it. The marketing happens; you decide where you want a second look.